Cannot open file (/var/www/vhosts/blog.timetrade.com/httpdocs/wp-content/backup/.htaccess)Cannot write to file (/var/www/vhosts/blog.timetrade.com/httpdocs/wp-content/backup/.htaccess) A sign of the times? In the downturn, a clever startup CHARGES MONEY! |

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05/28
2009

A sign of the times? In the downturn, a clever startup CHARGES MONEY!

Web Worker Daily logoKevin Kosh of our PR firm CHEN PR spotted an item by Scott Blitstein on Web Worker Daily about Clixpy, a clever new thing for website managers that will give you a “screencast” playback of everything a user did.

Clixpy logoThis could be useful for Customer Experience professionals, but what smacked me in the face was that these people are charging money right from the outset!

Good heavens, is the downturn forcing a return to old-style economics, where one’s income is tied directly to the value one delivers? If this keeps up, I’ll start to believe that maybe we are starting to pull out of the downdraft.

I agree with Blitstein that these folks should absolutely put their pricing up front, rather than requiring registration. (It’s 1000 captures for $30, or smaller batches for less, through PayPal – undeniably a good deal for someone who needs this kind of info.) Good luck to these folks.

(p.s. I did the Clixpy demo and was embarrassed at how screwily my mouse pointer wanders around between clicks when I’m exploring a page. Interesting, and it illustrates the value of recording people’s actual actions vs what we (or even they) think they’re doing.)

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